Post by account_disabled on Feb 28, 2024 3:44:47 GMT -5
This is because a keyword group already provides direction on what you should write about in order to be as relevant as possible to a specific topic. Prevents keyword cannibalization. Keyword grouping helps to prevent keyword cannibalization, because you can structure the content of your website correctly and therefore not cover the same topic multiple times. BONUS: You can save money on Google Ads campaigns. This is because it is easier to create relevant advertisements when you use compact ad groups.
These can significantly improve CTR and – in combination Chinese Thailand Phone Number List with matching landing pages – achieve higher quality scores. Criteria for segmenting keywords Now that you have a complete list of keywords, it's time to create manageable groups and eliminate the ones you don't need. These are criteria you can use to segment these keywords into clusters. 1. Similarity and meaning If you group by similarity and meaning, you are always in the right place. After dividing by similarity, you can further refine your groups based on the other criteria.
It's important that the keywords in your clusters have roughly the same meaning, or are even synonyms. The keywords themselves may differ, but what is most important is what the searcher means by them . For example, 'linen curtains', 'linen window curtains' and 'white linen curtains' are different keywords, but they all represent searchers who want more information about linen curtains or even purchase them. Trying to optimize a landing page for keywords that are too different from each other will make the content less readable and confuse Google as to what the page content is really about.
You can also include LSI keywords within your clusters. LSI (Latent Semantic Indexing) keywords are conceptually related terms that search engines use to understand the context of a web page more deeply. lsi keywords Source: Backlinko Please note that LSI keywords are NOT synonyms, but terms that are closely related to your target keyword. Take a keyword like 'jogging' for example. A word like 'running' is simply a synonym of 'jogging'.
These can significantly improve CTR and – in combination Chinese Thailand Phone Number List with matching landing pages – achieve higher quality scores. Criteria for segmenting keywords Now that you have a complete list of keywords, it's time to create manageable groups and eliminate the ones you don't need. These are criteria you can use to segment these keywords into clusters. 1. Similarity and meaning If you group by similarity and meaning, you are always in the right place. After dividing by similarity, you can further refine your groups based on the other criteria.
It's important that the keywords in your clusters have roughly the same meaning, or are even synonyms. The keywords themselves may differ, but what is most important is what the searcher means by them . For example, 'linen curtains', 'linen window curtains' and 'white linen curtains' are different keywords, but they all represent searchers who want more information about linen curtains or even purchase them. Trying to optimize a landing page for keywords that are too different from each other will make the content less readable and confuse Google as to what the page content is really about.
You can also include LSI keywords within your clusters. LSI (Latent Semantic Indexing) keywords are conceptually related terms that search engines use to understand the context of a web page more deeply. lsi keywords Source: Backlinko Please note that LSI keywords are NOT synonyms, but terms that are closely related to your target keyword. Take a keyword like 'jogging' for example. A word like 'running' is simply a synonym of 'jogging'.