Post by account_disabled on Feb 15, 2024 2:24:50 GMT -5
imagined in the innovation of digital marketing with AI In the long run. unless the infrastructure (including access to enterprise first-party data) can be popularized and allow the marketing department to have more direct innovation proposals. it will eventually return to technological reality. This category has begun to flourish recently. and the technical definition is relatively broad. It generally refers to marketing technology used in the digital advertising supply chain to prevent fraud.
protect privacy. information transparency. and fair competition. In a scenario where digital marketing is gradually disintermediated. development opportunities include "multi-party smart contracts". "personal information registration Luxembourg Phone Number List and authorization". "advertising effectiveness verification". etc. It will take a long time for this technology to be implemented. advertise Other technologies such as Data Management Platforms (DMP). Data-Driven Marketing. and Multidimensional Campaign
Segmentation have been moved out of the curve due to their widespread use in the market. . The above-mentioned marketing technologies are all related to data application and data analysis. which clearly shows the thinking logic behind the use of marketing technologies in the industry: "data first". Data comes first. that is. before analyzing and interpreting consumer behavior. priority should be given to setting up complete data collection strategies and tool applications to obtain a complete consumer image as the basis for marketing strategies and operations. "Data comes first". changes in