Post by account_disabled on Feb 15, 2024 3:08:17 GMT -5
LINE api function. and successfully implementing OMO online merge offline to provide customers with New consumption experience. online micro-movies. connecting different marketing contact points and interactions with consumers. using direct or indirect methods to promote promotional information. successfully integrating online online marketing with offline physical channels shopping . whether it is from brand rejuvenation. image improvement or channel revenue.
Carrefour's innovative marketing results can be called a classic textbook for digital transformation. Feng Shui box and constellation Pudu product selection. OMO connects online to offline. guiding consumers attracted by the USA Phone Number List video to the store to make consumption. In fact. marketing in the online world is not just about attracting young people and creating topics. The people in the digital world have gradually extended to both ends of the age spectrum. If a brand wants to tell interesting stories. it must tell different stories for different groups.
Method: The core of digital transformation is to create a brand value that consumers feel. and a marketing strategy that makes consumers willing to listen. resonate. and then identify with it. Carrefour Taiwan began to flip its marketing model four years ago. attaching great importance to social listening data. making good use of the strategic direction of digital communication development. and combining various marketing activities with innovative digital technologies. Over the past few years. the brand's reputation has improved among the younger generation. Time has begun to be re-established. In recent years. Carrefour’s Mid-Autumn Festival schedule planning has made Carrefour’s online reputation reach the first place. and its